Six Rules of your Social Media Content. Gary Vee
If you are an entrepreneur, a marketer, a graphic designer or anything where you are in touch with content creation for your business, you are in the right place. we all heard of the saying ‘ Content is King’
As a business, you are present on different online platforms. That’s a really good step. But so are other businesses.
As a business, you are posting online on different platforms and using different techniques such as SEO, ad words, and social media. but so are other businesses.
As a business, you are posting online different type of content from images to videos but so are other businesses.
So what makes you different? Don’t confuse it with what makes your brand different we will get to talk about that in another article. But today we are going to talk about how your content should be like. The Gary vee way from his book Jab Jab Jab right hook.
If you are not familiar with Gary Vee, I highly recommend all of his books and his youtube Video.
In a noisy world, telling your story is a really hard task these days. Social media users are exposed to nearly 10000 ads per day while they are online.95% of the ads go unnoticed or unseen. There you go, you just lost time and effort there.
In order to increase their odds of being seen and heard, many marketers respond by posting a constant, steady stream of fresh content to their social networks. But the social media equation requires Quality and Quantity. Thus, Content for the sake of content is pointless.
Outstanding content can generally be identified because it adheres to the following six rules :
It’s Native:
Make it Native. What does that mean? It means the content looks like it belongs on the platform it’s on. For instance, those crafty, creative how-to’s that work perfectly on Pinterest might not feel natural on Twitter. Newsy bits of text that seem normal on Twitter might be in a strange land on Instagram.
It Doesn’t interrupt :
Don’t Interrupt. Instead of interrupting the experience your audience is trying to get to, be the experience. Provide the tips they’re online to find or the entertainment they’re seeking.
It doesn’t make demands often :
Give, give, give, give….then ask. Vaynerchuk compares it to being a kid asking a parent for ice cream. Most of the time the parent is going to say no, but sometimes, perhaps after behavior the parent is grateful for, he or she will say yes.
It leverages the pop culture :
As a retailer, you have a great advantage in getting to know your customers when they come through the door of your store. When posting online think about who they are and what they are into.
It’s Micro :
Rather than thinking of content as some term paper that must be written, be human, engage in bits. Focus on being simple, immediate, and relevant.
It’s consistent and self-aware:
Everything you put out there on Social Media for your business must answer the question, “Who are we?”
As we said, Content is the King. You don’t get too much time to tell your story in a noisy world. Humans are now competing with golden fish for attention span. The results showed the average human attention span has fallen from 12 seconds in 2000, to eight seconds.
Goldfish, meanwhile, is believed to have an attention span of nine seconds.
so what value are your bringing in those 8 seconds? evolve or die. The market never lies. We have seen outstanding products crash because of bad marketing. through spending all their money storytelling in a bad way that attracts the wrong customers.
The market never lies. if you shit the bed. You shit the bed.
Then, here is one of the favorite keynotes from Gary! Enjoy
One last thing…
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Achraf Jemni
Business Developer & Marketing Consultant
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“Whenever you see a successful person, you only see the public glories, never the private sacrifices to reach them.” Vaibhav Shah
